This is the press release we recently launched with. You'll notice we don't care for the usual boring press release fare.
PET PAWFECTION LAUNCHES WITH A MISSION TO STOP DOG NUDITY
Naked Time Inside is Fine (And Healthy) But Every Sidewalk is a Fashion Runway
August 23, 2011 (Manassas, VA) - Apparently in this day and age, a nice coat of fur can only take you so far. Will that mundane walk down the neighborhood sidewalk or through the local park soon become a potpourri of dog fashion? Ms. Willis, owner of the newly launched Pet Pawfection online dog boutique, doesn't think so but hopes to see more beloved pooches strutting around in the latest dog fashions. Americans are projected to spend about $50 billion on their pets this year, at least a billion of which will go to pet clothes and accessories. Indeed, many people treat their pets like children.