Pet Pawfection

This is the press release we recently launched with. You'll notice we don't care for the usual boring press release fare.

PET PAWFECTION LAUNCHES WITH A MISSION TO STOP DOG NUDITY
Naked Time Inside is Fine (And Healthy) But Every Sidewalk is a Fashion Runway

August 23, 2011 (Manassas, VA) - Apparently in this day and age, a nice coat of fur can only take you so far. Will that mundane walk down the neighborhood sidewalk or through the local park soon become a potpourri of dog fashion? Ms. Willis, owner of the newly launched Pet Pawfection online dog boutique, doesn't think so but hopes to see more beloved pooches strutting around in the latest dog fashions. Americans are projected to spend about $50 billion on their pets this year, at least a billion of which will go to pet clothes and accessories. Indeed, many people treat their pets like children.

"I would love to dress up my little Toby for his morning and afternoon walks," remarks Lisa Michanco, "but who has the time?" Ms. Michanco is a busy mom of two who runs her own retail business. Like most dog owners, just getting outside can be a chore. Equally challenging is the availability of designer dog clothes from trusted sources at affordable prices. "Designer clothes can be expensive and most dog boutiques online look more like the Vegas strip than a place you can trust with your money," remarks Ms. Willis. "At Pet Pawfection, we sniff out the highest quality dog clothes and accessories on the planet and offer them on a clean, easy-to-navigate site at affordable prices."

Some dog advocates feel dog clothing may actually be unhealthy. After all, dogs of all shapes, sizes and coats have been running around in their birthday suits for ages with no adverse affects. Ms. Willis chooses to take a balanced approach. "My business started out of having fun dressing up the family dogs. When done responsibly, dogs will actually enjoy the positive attention and interaction. Dog clothes can also guard against extreme weather conditions and even help reduce irritation from outdoor allergies. Just make sure you provide comfortable, stylish clothes that reflect your dog's personality."

As any concerned dog lover knows, a high stepping pooch wearing the latest dog shoes or an ill-fitting sweater can be difficult to watch. What would Tim Gunn say? Even worse, attempting to cram your furry little friend into a tight shirt or pants can be a traumatic experience. "Dog fashion can and should be a fun experience for dog owners and their families," explains Ms. Willis. "In support of our mission to stop dog nudity, we provide a great selection of designer dog clothes that are comfortable and super-easy to get in and out of."

Whether you agree, disagree or just enjoy the humor in it, dog wear has become a serious business. This is one trend to watch.

ABOUT PET PAWFECTION
Pet Pawfection is an online dog boutique offering designer dog clothes, gourmet dog treats and fabulous dog accessories - all at affordable prices! Join the effort to stop dog nudity in neighborhoods all across this great country. Visit www.PetPawfection.com today!

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